Brand identity can be tricky, especially if a company is wanting a change to their existing logo for something “fresher” and more modern. Lembeh Resort has been the premier destination in the Lembeh Strait in Indonesia for underwater photographers wanting to capture the tiny, weird, black-sand dwellers. With a very recognizable logo for their brand, their customers keep returning for the unrivaled resort experience, incredible critter diving and warm hospitality. The challenge for Newmediasoup was to keep the logo recognizable without too much of a departure from the original, while updating the look. Newmediasoup also created the new Cameras@Lembeh Resort logo based on a drawing by one of LR’s staff.
Additionally, Lembeh Resort wanted to update their website, integrating the resort with the Dive Operation, Critters@Lembeh. Bigger images, more videos, better legibility, easier user navigation and updated color palate were just a few feature requests for the new look of the website.Launch Project